When people think of books, rarely do the words “visually compelling” cross their minds. Writing is certainly visual in its own imaginative sort of way, but besides the act of reading itself, viewing the images described in a novel are usually put off until the book is translated onto the big screen.
Lately, however, advertisers have found a way to put books on the little screen: book trailers. Now, I definitely claim to be one of those people who quite enjoys watching movie trailers – after all, they’re supposed to get you pumped up for the actual film. But I’ve never really thought of making a little preview like that for a book. After watching some of the following trailers, I’m absolutely sold on this concept.
Here are a few of my favorites that I found while exploring the trailer-sphere:
“Miss Peregrine’s Home for Peculiar Children”
This trailer was clearly not made by an amateur, and the effect (though starting off a little Princess Bride-like) was the same as any movie trailer – it made me want to know more.
“The Night Circus”
This one wasn’t as comparable to a film trailer, but the elements it did have (soundtrack, some background visual interest) allowed it some extra bonus points. This type of trailer is more akin to something anyone could make (self-publishers, hm?) because of its relatively low technical complexities. The words forced the viewer to pay a bit more attention to reading, which I don’t think entirely kills the watching experience, simply because the viewers are probably avid readers in the first place.
“City of Lost Souls”
Wow, okay. That might as well have been a movie trailer. Clearly this one was done by professionals (and considering it was uploaded by Simon & Schuster, it was probably one of theirs) and is a very well-made book trailer for an already popular book series. But the question remains – did watching this make you want to read the book?
“The Great Gatsby”
Alright, I was just seeing if you were paying attention. This trailer is actually a real movie preview for the latest adaptation of The Great Gatsby. I am a fan of Baz Luhrmann’s, so I’ll be interested to see what he does with this excellent novel.
What do you think? Were the book trailers at all similar to the film trailer? Whether they are as good as movie trailers is arguable, but I think making them in the first place is an excellent advertising tactic and I hope to see more of these produced in the near future.